28. Aug 2018 17:00 - 17:20
New urban mobility concepts are taking over in European cities and lead to different challenges. The right mix of marketing, innovative technology, on-the-ground experience, and collaborative approach to government is essential to be successful in implementing a successful concept for micro mobility solutions. What are the (marketing) caveats and what is needed to set foot in Europe? Caen Contee highlights how these new business models need new ways of marketing and communication and what it takes to change the existing order and mindset of the mobile urban population.
- Micro Mobility
- Supply & Demand Management
- Marketing in the Sharing Economy