DETAIL – Merchandising in E-Commerce (engl.)

29. Aug 2018 10:00 - 10:30

For the past 15 years, e-commerce has grown from a fresh idea into a booming billion-euro business. This digital shift, where opportunities as well as disturbances multiply in a split second, creates a whole new ballpark for brands and businesses looking to promote their goods online. Whilst retail merchandising in physical stores is an important and carefully executed scheme – merchandising online is still pretty much a guessing game. Most brands and business have no idea if their products are displayed where they should be, with the correct specs or at what price.